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Headlines-Using Twitter to Test Headlines


Twitter is a great way to test your headlines and short copy effectiveness. Hundreds of followers and a 140 characters maximum makes for a powerful marketing test environment. Twitter is a quick and efficient way to see if your headlines convert...
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Small Cuts Help To Stave Off Layoffs


Even as layoffs reach historic levels, some employers in the United States have found an alternative to slashing their work forces. They're nipping and tucking instead. A growing number of employers, hoping to avoid or limit layoffs, are...
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Why Process Matters


I have a job that most people would find either very interesting or very boring.  I’ll let you decide which, but essentially my job is to help people quantify the financial benefits of Optimizing their Investment in their people.   Which people? ...
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NetSuite CRM


NetSuite is the first and only company to give growing and midsize businesses on demand Web-based business applications to run their entire ...
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Strategy Mapping For the Executive Team


People make or break organisations, regardless of what the strategy or the leaders say. The greatest tension between the HR department and organisation leaders is working out how to align every single individual as an important contributor to the...
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WordPress Downloads Cross the 3 Million Mark


At exactly 9:25 PM PST today, the download counter at WordPress touched the 3 million mark. That means WordPress 2.6 self-hosted software has been downloaded more than 3 million times from wordpress.org. Congrats Matt and WordPress...
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